Client: Barcelona Beer Company
BARCELONA BEER COMPANY Taproom, Barcelona
Our aim was to redo the concept of a pub, by giving it a more luminous and Mediterranean appearance. The effect was to welcome a broader public, beyond craft beer consumers, elevating the experience of tasting high quality beer and food.
The new idea was born from merging the strengths of different kinds of beer consumption establishments. The public and social character of traditional taverns and the relaxed atmosphere that characterises German beer gardens, with its large spaces where people are used to share long tables.
This is achieved through the creation of different areas of consumption, in all of them able to enhance the social and sharing character of the location. A bar with stools, grandstands and long tables with brick walls and arches referring us to the historic traditional taverns.