The project represents a natural space where to find trees, hills and rocks with a contemporary touch mixed with elements of a more urban character.

This effect is possible thanks to the combination of materials like black crystals, the mirror finishings and the natural ash tree, elements which turn this new store in a unique and singular space which keeps and spreads the values of the brand. These materials allow to see the decorative elements reflected and then giving a sense of more space width.

The structure’s fractal design is based on the X brand’s symbol, repeated infinitely, down to the last detail: the supports, the backstitching on the skin on the bench and the counter, and the system of catches – always performing different functions.

Through the holes in the structure the shoes can be reached very easily, highlighted by the use of white.

The simplicity of this project lies in saving materials – only sheets of glossy white lacquered iron for the perimeter structure, Corian for the lettering, a Barrisol stretched ceiling for lighting, natural iron for the joinery, white polyurethane resin with glossy varnished finish for the floor, and white skin and iron sheets for the furniture.