Client: Berneda S.A
Location: Barcelona, Spain
Year: 2012
Surface Area: 35 m2
Creative Director: Ignasi Llauradó & Eric Dufourd
Team: Claudia Raurell, Christian Leibenger, Antoine Coubronne
Photography: Xavi Mañosa
Services: Interior Design, product design, user wellness, technology integration
Press clipping:

MINI MUNICH Store, La Roca Village

A trip to a new changing world

MUNICH, Barcelona-based Brand sports footwear and accessories brand, opened its first children boutique Mini Munich with a new and innovative design at La Roca Village shopping mall in Barcelona, after the great success of their Pop Up Store designed also by our studio.

For this project we took the imagination and curiosity of the kids to create an environment that matched the way they experience and interact with the space. The aim of the project is to transport them to a new imaginary world ready to be explored.

A different design that could get anyone entering the store inside a submarine or a spacecraft, to get into new world. The simulated hermetic gate door of the store reveals from the beginning the feeling of starting a new experience.

Mini Munich La Roca Barcelona

This time the concept breaks completely with the previous Mini MUNICH and creates a new scene without losing the daring spirit that characterises all brand spaces.

In this new store, the space with white walls and glazed lit plates scattered over the shelves, add character and create a world of science fiction.

On its walls and ceiling appears real magic: oval slits that reveal synchronized images of distant outer space or the depths of the sea.

The technology installed allows to recreate new themes to renovate the content over the same support, like a trip to the inside of the human body or an expedition to the Treasure Island on a pirate ship.

A versatile space that will make each purchase a new and fun experience for both adults and children.

Mini Munich La Roca