Client: Berneda S.A
Location: Barcelona, Spain
Year: 2012
Surface Area:-
Creative & Design Director: Ignasi Llauradó & Eric Dufourd
Team: Antoine Coubronne, Michele Cariglia
Infographics: Michele Cariglia
Services: Interior Design, product design, user wellness

MUNICH Itinerant Booth

A flight case turned into a display booth

As an international brand, Munich Sports takes part in many fashion fairs and fashion events worldwide. We designed an itinerant booth with very strict instructions in terms of size and mobility.

MUNICH Itinerant Booth

It needs to be assembled and taken apart quickly in order to ensure an easy transport and set-up. For all those reasons, the design concept has been inspired by flight cases: not only practical and light but also very robust. The booth also shows essential values of the brand such as innovation, aesthetics or high quality. 

MUNICH Itinerant Booth

Thanks to its four articulated modules fixed onto rollers, the booth is able to adapt to any kind of space: rectangular, square or narrow. It only takes a few minutes to set it up the and to display the products. 

As time goes by, the traveling booth will inherit an aspect that will reflect the history and durability of Munich Sports as a brand. 

Each module is equal in size and shape. The booth’s interior design has been made to highlight the items: the shoes seem to float within a bright white space turning the exhibition into magical.