Client: Armand Basi
By BASI Booth, Who’s Next Paris
A basic colour intervention, a changing result
By Basi is as brand of Armand Basi addressed to young people with a more informal clothing style. We designed the retail design concept for their booth at the fashion fair Who’s Next in Paris, the tradeshow which happens twice a year at the exhibition center Paris Porte de Versailles. With the aim of defending design, the fair counts with the participation of young independent designers and also big fashion firms.
By Basi’s collection clothes are full of colour.
We designed a space with visual movement created by a zig zag. With a simple execution we could generate a changing scene.
From a point of view a text could be read (the brand’s logo), and from another a chromatic gradient of the colour palette could be enjoyed.
The furniture chosen had different colours too in order to emphasise the vitality of the brand and its collection.